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Retail Personalization solution

Enhance customer engagement with personalization and recommender systems and build customer loyalty. Demonstrate a deep understanding of individual customers, improving how effective your offers are in generating increased profitability through greater conversion, larger purchases, and more traffic.

Learn how you can optimize the customer journey with personalized engagement

Solution benefits for Retail Personalization

Enable microsegmentation

Drive more accurate recommendations and predictions of next best offers and actions for your customers by using data from multiple sources and machine learning capabilities.

Differentiate the shopping experience

Create distinctive shopping experiences for your customers through the meaningful use of technology and personalized promotions. Effectively predict and prescribe what will sell when, where, and to whom.

Measure promotion and in-store activity

Gauge retail activity right through to the point of sale. Use your existing Internet of Things to collect not only mobile data but in-store data, including transaction data.

“The mobile experience and loyalty program create a one-to-one relationship between us and our customers. Having a customer’s data really helps us offer them the best possible service, customized to their preferences and needs.”

Kevin Smartt

CEO, Kwik Chek

Kwik Chek logo

Kwik Chek turned to Microsoft Azure IoT services and Dynamics AX to connect POS apps running in stores and on mobile with the cloud and existing infrastructure.

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How it works

Retail personalization infographic

The Personalization solution collects data through customer opt-in to intelligently personalize offers. Near-real-time data and tools allow you to anticipate customer purchases based on profiles, needs and significant events and create natural cross-sell and upsell opportunities using predictive analytics.

Personalization solutions are powered by data and machine learning capabilities provided by the Cortana Intelligence Suite to deliver personalized and relevant offers. Services like Microsoft Azure Mobile Engagement and Azure Notification Hub enable the delivery of personalized content, offers, and notifications to mobile users.

Next steps

Try or buy apps, connect with Microsoft partners, and meet with Microsoft architects and technology strategists for customer workshops.

Contact a Microsoft Technology Center

At the Microsoft Technology Centers (MTC) we can help you find the right solutions to transform your enterprise business in a mobile-first, cloud-first world.

Contact your Microsoft Account Manager to learn more about the MTC near you or go to to learn more.

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