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Industries Retail & Consumer Goods

Retail Execution solution

Retail Execution solution

This solution provides your sales and marketing teams with a platform that supports field sales and merchandising. It helps your organization to be more productive and win where it matters most: at the point-of-purchase.

Learn how retailers are transforming

Solution benefits for Retail Execution

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Spend more time in store and less time planning

Save time on retail execution with advanced route planning and automated workflows. Prepare a unified view of all resources and set up new solutions, features, and users easily.

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Get to work quickly with on-site access anytime, anywhere

Increase productivity and sales effectiveness by enabling mobility. Work seamlessly across any device and utilize necessary insights, workflows, and collaboration resources, including offline capabilities.

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Ensure ROI with more efficient merchandising-compliance audits

Make more efficient, informed compliance audits  (including visual shelf audits) while collecting more comprehensive competitive insight ensuring operational excellence.

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Boost productivity

Get insights for customized cross-sell, upsell, and process orders on the spot; easy access to planograms and merchandise plans; and best practices for real-time action and global sales orchestration.

”...We are convinced that AFS Retail Execution was the right fit for us since the people over at AFS know the beverage industry and have a robust solution which supported our long-term strategy,...”


Seitumer Curlu

BSM, BRM, BPM Director, Carlsberg Group

How it works

Retail execution infographic

The Retail Execution solution enables you to have a single, integrated “sales master,” providing optimal orchestration of the entire sales force.

Built on secure and reliable Microsoft cloud technology, this flexible, configurable software as-a-service solution lets you efficiently gather data around category execution, pricing promotions, and inventory.

With Microsoft collaboration and productivity tools, Azure Internet of Things (IoT) Suite, and advanced analytics, retail teams can align on merchandising and performance expectations, streamline their processes to meet compliance standards, and improve operational excellence and sales effectiveness.

Next steps

Try or buy apps, connect with Microsoft partners, and meet with Microsoft architects and technology strategists for customer workshops.

Contact a Microsoft Technology Center

Get in touch with a local MTC near you. Our architects can deliver a customer workshop to address your specific business needs.

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