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Next Best Action solution

The Next Best Action solution helps you deliver personalized banking experiences to your customers. It uses big data in banking and machine learning capabilities so you can uncover customer preferences and make offers more related to customers’ needs.

Learn how banks are improving wallet share and loyalty

Predict your banking customer's needs to easily prepare and present offers

Send the right offers at the right time

With this predictive analytics in banking solution, you can anticipate the needs of your customers, so your offers are targeted and relevant.

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Engage in natural conversations

By learning more about your customers, you can empower relationship management teams to engage in communications that better match your customers’ interests.

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Ensure transaction continuity

This solution ensures that you record the outcome of every customer decision and prevent duplicate offers across channels.

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Boost customer loyalty and profitability

With more meaningful interactions, you can keep your customer coming back and your profits rising as you generate offers with a high likelihood of acceptance.

“We have chosen to work with Microsoft because Azure Machine Learning provides the fastest and the most secure platform for analytics development.”


Özkan Erener

CEO, VeriPark

How it works

The Next Best Action enables you to make customers more relevant offers. This predictive analytics in banking solution reveals real-time intelligence and recommended actions right inside customer records, anticipating their next logical purchase.

Through connected and open systems, you can ensure transaction continuity across channels. The solution leverages big data in banking and machine learning capabilities so you can deliver personalized banking experiences, boosting customer loyalty and profitability.

This solution also helps you streamline marketing efforts by getting rid of unwanted communications—further increasing customer satisfaction.

Next steps

Try or buy apps, connect with Microsoft partners, and meet with Microsoft architects and technology strategists for customer workshops.

Contact a Microsoft Technology Center

Get in touch with a local MTC near you. Our architects can deliver a customer workshop to address your specific business needs.

Learn more

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