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INDUSTRY

Microsoft for consumer goods

Connect your brands, employees, and consumers.
Microsoft for consumer goods
OVERVIEW 

Evolve with consumer preferences

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.

Build brands people love

Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.

Develop next-gen products

Reduce time to market and drive efficiency with agile and collaborative design and production.

Create sustainable supply chains

Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.

Optimize routes-to-market

Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES

Achieve more with consumer goods solutions

Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
  • Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features. 
  • Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.
  • Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
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CUSTOMER STORIES

See how brands are innovating 

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FEATURED PARTNER APPS

Explore consumer goods solutions from our industry-leading partners

Accelerate innovation and optimize the consumer goods journey with the Microsoft partner ecosystem.
Kantar Perfect Category
Category Management Technology Solutions for CPGs

Enable a category management process for better category decision-making & greater category sales

Kantar Consulting
Kantar Trade Promotion Management

Increase revenues and margins through an integrated sales planning and TPM solution

Fractal Analytics Inc.
Trade Promotion Optimization

Trade Promotion Optimization helps retailers & CPG companies maximize ROI of trade promotion spend.

JDA Software - Global
Blue Yonder Supply Chain Planning

Take charge of your planning process and achieve cross-functional alignment

Sitecore
Sitecore Content Hub DAM

Are you struggling to unify teams, assets, and processes?

Rated (#=ratingAverage#) stars out of 5 stars, by 26 users.
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Adobe
Adobe Experience Manager

Get personalized, content-led experiences to market faster in any channel.

Rated (#=ratingAverage#) stars out of 5 stars, by 401 users.
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Siemens DI Software
Teamcenter

Discover why Teamcenter is a leading choice in product lifecycle management (PLM).

Rated (#=ratingAverage#) stars out of 5 stars, by 542 users.
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o9 Solutions
o9 Integrated Business Planning

Synchronize and Optimize business decisions across core Supply Chain, Revenue and Financial Planning

Rated (#=ratingAverage#) stars out of 5 stars, by 21 users.
Learn More

Discover valuable resources

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Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
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NEXT STEPS

Achieve more in consumer goods

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Partners

Connect with partners

Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
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Technology

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Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.

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