Transforming retail for the digital age
How to reinvent the customer journey and rewrite the business of retail
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Retail & Consumer Goods Solutions
Retailers and brands are embracing digital transformation to thrive in today’s competitive environment. Microsoft retail industry solutions and an intelligent platform enable retailers to combine the best of digital and in-store to deliver personalized, seamless and differentiated customer experience.Articles
Pillars
Engage your customers
Customer engagement done well is the key to increasing brand satisfaction and advocacy. Microsoft offers customer experience management solutions to collect and understand shopper behaviors and respond with offers and experiences that are personal, engaging, and relevant, leading to increased promotional effectiveness, higher conversion, larger basket size and reduced churn. New differentiated engagements can help your brand differentiate and stand out in a competitive marketplace while true personalization can be delivered hand in hand with an omnichannel retail connected offering.
Learn how to engageEmpower your employees
Engage employees with role-optimized solutions that empower them to offer outstanding service and collaborate with ease. Providing the right information for all job functions helps increase productivity and modern collaboration tools increase allow retailers to improve information flows and deliver differentiated and personalized customer service. Microsoft offers familiar productivity, social, and collaboration tools that engage and empower your people.
Learn how to empowerOptimize your operations
Deliver an intelligent platform that enables data-driven business innovation on a trusted, highly secure, and global foundation. Through an aggregate understanding of shopping and market insights, combined with external data, retailers can improve forecasting and optimize their merchandising and supply chains. Microsoft provides end-to-end business processes, supply chain solutions, and inventory management software that optimize cloud scale, industry-leading security, and manageability. These intelligent solutions enable real-time connections across a wide range of innovative devices uniquely suited to every need in the retail operations environment.
Learn how to optimizeTransform your products
Microsoft can help you foster a culture of retail innovation by providing process improvement tools that make it easier for people to connect, share information, and work together across organizational and geographical boundaries. Manage your new product development process to better align with strategic priorities and bring innovative goods and services to market rapidly and effectively. To succeed in a competitive environment, retailers and brands must continually deliver new products and services, improve processes, and find new ways to deliver value to customers.
Learn how to transformLatest Customer Stories
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Blog Posts
Incubating retail innovation in the digital age
Tracy Issel, General Manager, Worldwide Retail, Consumer Goods, Hospitality & Transport, Microsoft
Microsoft's Tracy Issel shares a look at how the retail and consumer goods industries are incubating innovation in today's rapidly changing, digital world.
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3 common pricing and promotion challenges and how to solve…
Luke Shave, CPG & Retail Global Industry Marketing Lead
Many retailers and CPG brands face disparate and slow processes, inaccurate pricing, and a lack of organizational insight. Microsoft and Flintfox can help.
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Put punch cards in the past: how to create 21st…
ShiSh Shridhar, Global Industry Director, Retail Solutions, Microsoft
Does your loyalty program make customers stick? Drive up retention with the Retail Personalization solution from Plexure and Microsoft.
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Microsoft + SAP help bring retail and CG businesses to…
Colin Wright, Worldwide Industry Director, Consumer Goods, Microsoft
Learn how Microsoft Azure enhancements help retailers & consumer good brands run their most demanding and mission-critical SAP HANA workloads in the cloud.
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