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Adents and Microsoft revolutionize the lifecycle of products by creating digital product profiles

By Microsoft in Business on November 16, 2016

Filed under Process Manufacturing & Resources

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Adents, software developer for unique product identification (UPID) and track & trace solutions, and Microsoft have decided to join forces to develop and commercialize a Cloud platform named Adents Prodigi. With Adents Prodigi, companies can create and leverage their products’ digital profiles (pharma, food & beverages, textiles…) which means taking advantage of the mass of data generated during manufacturing, distribution and consumption.

The digital profile gives a digitized existence to products, opening up new horizons in terms of:
  • Product identification and traceability
  • Enhanced user experience and personalized communication
  • Distribution management
  • The fight against counterfeiting
  • Real-time data visualization and analysis

The demand for unique product identification solutions, Adents’ area of expertise, is fueled by a global increase in regulations, for instance, in the pharmaceutical industry where more than 80% of global production will have to be compliant with regulations regarding unit identification by 2019.

This new domain offers extraordinary opportunities in terms of visibility on the life of products and represents a major challenge in terms of data management.

Adents Prodigi relies on advanced Microsoft Azure technologies and allows manufacturers to securely generate, exchange and control the huge amount of data generated through unit identification.  The Adents Prodigi platform also integrates data analysis (including Microsoft Power BI) and machine learning tools, providing powerful analytics capabilities for these new sources of information.

Adents Prodigi is carried forward jointly by a mixed team of Adents and Microsoft experts and can host business applications offered by third parties to fully exploit the data stored on the platform. The digital product profile is the solution for all those who are rethinking the life cycle of their products.

“We are delighted that Adents has chosen Microsoft AZURE to develop the new solution that will manage the immense mass of data generated during a product’s life cycle” stresses Bernard Ourghanlian, CTO & CSO at Microsoft France. “Microsoft’s Cloud platform will ensure the secure international deployment of Adents’ solution to accelerate the fight against industrial counterfeiting.”

“Our alliance with the leader of Business Intelligence will be a game changer on the global market for unit identification. Indeed, this will give industrial-sized companies the means to create and animate the digital profile of their products, a real source of information for all stakeholders in the product life cycle.” adds Christophe Devins, founder and CEO of Adents.

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