Connected room application elevates guest experience
By Craig Dewar, Senior Director, Windows Product Marketing on June 17, 2016
Filed under Travel & Transportation
Caesars Entertainment Corporation, a leader in the hospitality industry and one of the world’s most diversified casino-entertainment providers, is always looking for new ways to enhance the guest experience. Today’s customers have high expectations when it comes to personalized services and functionality at the hotel and in their room.
To meet this demand, together we created a new, connected room experience that is built on the Universal Windows 10 platform and the Microsoft Cloud. It is currently being piloted in two suites at The Cromwell, Caesars Entertainment’s newest boutique hotel located in the heart of Las Vegas Strip. The connected room application meets the evolving needs of guests, incorporating existing hotel systems into a consolidated handheld device that offers guests the convenience of in-room digital access to complimentary and paid services, as well as proactive guest assistance.
“As the only standalone boutique hotel on the Las Vegas Strip, we offer superior personalized service to our guests and make them feel like exclusive VIPs,” shared Eileen Moore, Regional President of The Cromwell, The LINQ Hotel & Casino and Flamingo Las Vegas. “By bringing together all aspects of their stay into a single system, we are aiming to redefine traditional hospitality into a seamless and connected 24-hour experience for our customers.”
Guests at The Cromwell will be able to use a Windows 10 tablet, currently available in two suites, to self-serve and control all aspects of their stay. Through the device, guests can adjust the lighting, control the thermostat and even control the in-room TV. They’ll also have the option to order room service, make dinner reservations at GIADA, request housekeeping or discover entertainment and nightlife options before they leave the comfort of their room. For the property, the Connected Room allows employees to update in-room guest content, including menu items, promotions and shows, which change frequently in Las Vegas.
By utilizing Microsoft Cloud, the hotel can also recommend products and personalized offers that meet the customer’s needs.
“We believe this level of customization will help differentiate The Cromwell by providing a unique ‘wow’ personal experience our guests have come to expect, building loyalty with guests each time they visit Las Vegas,” said Scot Campbell, Vice President and Chief Architectural Officer of Caesars Entertainment.
The Connected Room experience is built with Microsoft Hospitality partners – Technovation Solutions, iRiS Software Systems and Ireckon – and can integrate with any in-room environment control or energy management systems like Evolve.
The Connected Room experience at The Cromwell is currently being piloted in two suites, with the intention of bringing the technology to all 188 rooms at The Cromwell by mid-2017 and to other Caesars Entertainment properties going forward. There are more than 15 million hotel rooms worldwide, which creates a major opportunity for this type of solution in the hotel industry. It’s thrilling to see The Cromwell be one of the first hotels to provide a Connected Room experience that combines both in-room controls, as well as a way to track room maintenance.*
Microsoft will showcase the Connected Room experience at HITEC 2016 in New Orleans, June 20-23; check it out on the show floor if you are heading to the show! For more information on Windows hospitality solutions, please go here.
About Caesars Entertainment Corporation
For more information, please visit www.caesars.com.
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