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Engage your customers

Put customers first with technology that engages at a personal level. Microsoft offers solutions to collect and understand customer behaviors and respond with offers and experiences that are personal, engaging, and relevant. Customers respond best to offers that are personal and relevant, leading to increased promotional effectiveness, higher conversion, and larger basket size. Personalization can be delivered through location-aware mobile devices, targeted email marketing, and personalized online shopping.



Personalize the guest experience by giving your customers what they want at the right time and place. The data you own, combined with public and purchased data gathered from IoT devices, can give you a competitive advantage. Knowing what products and services the customer will buy enables you to optimize the supply chain and inventories, and drive customer satisfaction, loyalty, and retention.

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Personalization solution

With personalized promotions and experiences, you can provide customers with tailored purchasing opportunities based on an analysis of their near real-time and historical purchasing data.

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