Cloud-based technologies can transform the pharma industry and power the next growth wave in pharmaceuticals.
Microsoft platforms and services lay the foundation for solutions that help you innovate new treatments, reduce time to market, optimize manufacturing, digitize the supply chain, and enhance marketing, while meeting regulatory requirements.
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Challenges for the Pharma industry
Faced with mounting pressure on healthcare costs, the relationship pharmaceuticals have with their customers—from payors and providers to public health and consumers—is shifting.
Customers across the healthcare ecosystem want lower costs and more value from the products and services pharmaceuticals provide. The empowered patient, who has broad access to information about drugs and treatments, has higher expectations. The rising middle class, which is able and willing to pay more, wants holistic health regimens. Competition from generics undermines brand loyalty. What’s more, bringing revolutionary new drugs to market takes more time, money, and effort than ever before.
Pharmaceuticals need to decrease the time it takes to develop and market new drugs, and they need ways to present convincing evidence that new treatments are worth the premium necessary to sustain profitability.
The Microsoft approach
Pharmaceutical companies need a deeper understanding of patients to help ensure brand loyalty and encourage adherence. Microsoft helps deliver customer and product analytics solutions that put patients at the center.
Solutions for the Pharma industry
The Microsoft Cloud empowers organizations of all sizes to re-envision the way they bring together people, data, and processes that better engage patients and customers, empower care teams and employees, optimize clinical and operational effectiveness, and digitally transform health.