How Microsoft marketers use the Modern Marketing Dashboard to make better decisions
By Microsoft in Business Team on January 5, 2017
Filed under Microsoft in Business
|Focus on: Empowering Employees, Engaging Customers, Optimizing Operations|
As a marketer, are you tired of looking for results between different data sources, tool APIs, and marketing services? When was the last time you had a chance to spend time on optimizing your media versus managing data integration? And yet you are not able to fully see the impact of your efforts. Isn’t it time you go back to doing what you love, that is marketing? As marketers at Microsoft we face the same challenges as everyone else, which is why we created the Modern Marketing Dashboard.
Using the innovative capabilities of Office 365, Power BI, and Microsoft SQL Server 2016, the Modern Marketing Dashboard transforms how our teams interact with data, showing them what marketing activities are driving the most impact, which content performs better across specific audience segments, and ultimately what is the most effective way to quickly convert known prospects into customer wins. With the right combination of technology solutions, your marketing organization can collect and organize relevant data – and gain actionable insights that lead to business growth.
To see how Microsoft marketing uses real-time data to drive real impact, watch below as Grad Conn, General Manager and CMO for Microsoft U.S. walks you through The Modern Marketing Dashboard.