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Microsoft at Hannover Messe 2017

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April 24 - April 28

Delivering Excellence in Digital Manufacturing, Today

Welcome to the Microsoft presence at Hannover Messe! Together with our customers and partners, we welcome you to our Digital Transformation showcase, where innovative, in production solutions are taking center stage and demonstrating how jointly we are delivering already today EXCELLENCE in Digital Manufacturing and help:

  • Engage your customers and all key stakeholders across your value chain
  • Empower your employees and help them turn into digital heroes
  • Optimize your operations in this Digital Factory era
  • Transform your products and spur new business models

Come and see how together with a few select customers and partners we are disrupting our industry and leading this digital Excellence: our exhibit show floor is all about showing and telling how these customers are already transformed and the impact of their digital transformation.

Microsoft Engagement Activities at Hannover Messe 2017

Please contact your Microsoft account representative to schedule any of these engagement options prior to the event or while at the event, please stop by the Microsoft Reception Desk in Hall7, Booth #C40, thank you.

Engage With Our Microsoft in Manufacturing Executives
Don’t miss this opportunity to meet first hand with Microsoft thought leaders and industry experts during your visit to Hannover Messe 2017. Stop by the Microsoft Reception Desk in Hall7, Booth #C40 to schedule your in-person meeting or ahead of the event through your Microsoft account representative!

Microsoft Curated Booth Tours
Customers and partners will be sharing world-class digital manufacturing implementations across the value networks focusing on key concepts such as Dual Strategy and Digital Twins. Showcases will also span multiple scenarios: predictive maintenance, industrial automation for example and technology showcases will include mixed reality with Microsoft HoloLens, IIoT, industrial robotics, just to name a few. Tours times and themes will be published soon.

Microsoft’s Envisioning Center
Register to attend an Art of the Possible session within the Microsoft Envisioning Center where our manufacturing experts will lead you on an immersive tour where you can interact first-hand with technologies shaping manufacturing and spark a conversation around what digital transformation means for you.

Microsoft Booth Theater
Learn from Microsoft experts, partners, and customers at the Microsoft booth theater how together we are transforming the manufacturing industry and how you too can jump or accelerate your digital transformation. The theater will be open from Monday-Friday with a full agenda coming shortly.

Get your Complimentary Ticket
Visit the Hannover Messe Ticket Registration site and enter the code (R ka9m 3dn exb xtz) to redeem your complimentary ticket to the trade fair.

Microsoft Customers Showcasing In Production Solutions at Hannover Messe 2017

Delivering Excellence in Manufacturing, today together with Microsoft are the following customers:

  • Bosch Rexroth will demonstrate a digital factory end to end.
  • Comau will demonstrate a new era of automation: open, intuitive, friendly and easy to use, based on human-robot collaboration.
  • Daimler Truck (North America Truck) will showcase a connected fleet management solution that enables over-the-air engine updates and brings truck performance data to the cloud in a secure way.
  • DMG Mori will demonstrate together with Sandvik Coromant how to improve existing industrial production processes.
  • Ecolab will demonstrate how their water management tool helps improve manufacturing while minimizing environmental impact.
  • Jabil will demonstrate how they accelerate product creation through ideation, to design to production using IoT-enabled service management.
  • Sarcos Robotics will demonstrate how robots can increase safety in the workplace.
  • Tetra Pak will demonstrate how they use cutting-edge digital tools and innovations like connected machines, data analytics and mobility apps to bring value to their customer.
  • Sandvik Coromant will demonstrate how they are integrating industrial machine learning technology replicate the skills of experienced technicians.
  • Siemens Mindsphere builds scalable IoT solutions on Microsoft’s Azure cloud and will showcase how new applications and augmented reality can improve the production process and provide preventative maintenance.
  • ThyssenKrupp will demonstrate how augmented reality can expedite engineering and production processes.
  • Volkswagen will demonstrate how augmented reality helps them develop prototypes of a new cars.

Microsoft Partners at Hannover Messe 2017

Delivering Excellence in Manufacturing, today together with Microsoft are the following partners:

Platinum Partners
Rockwell Automation Logo OSIsoft Logo


Gold Partners
accenture logo avanade logo
Icertis applied cloud logo cosmo consult logo
 beckhoff logo copadata logo
 promx logo


Silver Partners
 ebecs logo iconics logo
 MR logo Software MM Logo
 ML PA logo Orbis Logo
Yokogawa Logo zuhlke logo


April 24
April 28
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