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Telstra transforms its in-store retail customer experience with Windows 10

By Customer Stories on May 11, 2016

Filed under Telecommunications

Using the Windows 10 Universal Windows Platform, Telstra has introduced a highly interactive and engaging experience throughout the store that allows it to develop and deploy adaptable content and applications across a broad range of devices and displays. Customers can browse, test, and compare products and services to help them in their decision-making process.

Built with Telstra partner Engagis, the solution enables customers to use innovative “tap and take” cards, which use near field communication (NFC) to help customers build a personalized digital brochure by simply tapping the card on their selected product or service on digital kiosks in-store. Each card has a unique code that is used to review the information online. This gives customers the option to seamlessly switch between physical and digital experiences and complete the transaction at their leisure.

The results have been outstanding, with significant increases in sales volumes, the number of customers visiting the stores, and customer satisfaction. Read more.

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