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Global sports brand PUMA is ’forever faster’ with Office 365

By Microsoft Customer Stories on June 19, 2017

Filed under Retail & Consumer Goods

Puma LogoPUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories. For more than 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. The company’s employees use Microsoft Office 365, and with a modern, mobile, connected suite of business services consolidated within their “Future Workplace,” they collaborate to drive the business forward and meet the company’s goals.

What’s behind some of the fastest athletes on the planet? PUMA. The featherlight racing spike worn by the world’s fastest man and the Sportstyle sneakers preferred by Grammy-winning artists reflect the company’s key brand elements.

With the always up-to-date services in Office 365 to anchor their “Future Workplace,” PUMA employees live the brand’s values: brave, confident, determined, and joyful. “At PUMA, we believe in being the fastest sports brand in the world,” says Lars Sørensen, Chief Operating Officer at PUMA. “’Fastest’ also means being fast in connecting with each other and getting new employees up to speed. With Office 365, we’re leaping into the future of digital collaboration.” It all started with a rapid Microsoft Exchange Online and Skype for Business Online migration. The company moved 7,500 users from IBM Lotus Notes in just five weeks.

Global productivity

Collaboration among its 11,000 globally distributed employees is behind everything that happens at PUMA. With Skype for Business Online, PUMA employees in Hong Kong easily connect with colleagues in Herzogenaurach to accelerate the design, development, and marketing of its products. “Thanks to direct collaboration within Microsoft SharePoint Online, we reach our goals faster,” adds Stefanie Decker, Manager Global Strategic Talent Management at PUMA.

Fast access to data and colleagues

A modern workplace is also a mobile one. PUMA employees use Office 365 to access all the information and data they need, on any device. “I use Office 365 to have more freedom and flexibility,” says Steffen Brodmerkel, Team Assistant Business Unit Teamsport at PUMA.

It helps that the company’s Future Workplace is built on a suite of interoperable services, where data is stored in the cloud and colleagues are just one click away. “When I open my Future Workplace, everything is there to make us a more organized and connected team,” says Lisa Sollfrank, Junior Project Manager IT Retail at PUMA. “And with Skype for Business, I’m just one click away from talking to colleagues anywhere. It’s empowering.”

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