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The secrets to surviving digital disruption

By Sanjay Ravi, Managing Director, Worldwide Discrete Manufacturing, Microsoft on February 10, 2017

Filed under Discrete Manufacturing

A roadmap for industrial, high-tech, automotive and aerospace manufacturers

As digitalization takes over the world, manufacturers everywhere need to change to survive, developing new capabilities that can drive competitiveness and growth. But what does this really involve and how do you succeed?

In a new white paper series, we address this question and much more. We share the opportunities for industrial, high-tech, automotive and aerospace manufacturers to grow, adapt and evolve to address the changing needs of their customers and capture new business potential.

Transforming manufacturing for the digital age

Digital transformation is not simply about technology—it requires business leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for customers.

The challenges facing businesses today are familiar: engaging customers, empowering employees, optimizing operations, and transforming products. While the challenges may not be new, three factors are shifting both what customers expect as the result of being armed with information in a way not previously possible and what companies can deliver to meet those expectations.

  1. Volumes of data continue to rise, totaling nearly 50 zettabytes by 2020 – that’s 20,000 times the total amount of data that existed in the world less than three decades before. The digitation of ‘things,’ heightened individual mobility and collaboration, and a host of other factors continue to accelerate data proliferation.
  2. Advancements in data analytics and intelligence have enhanced our ability to draw value from the data – transforming information into insight that can be acted upon, even preemptively and at the point of business processes to maximize impact.
  3. And the ubiquity of cloud computing puts this disruptive power in the hands of organizations of all sizes, increasing the pace of innovation and competition.

The convergence of these factors reflects technology’s omnipresent nature, where access to digital services plays an increasing role in everything we do. And they reflect your opportunity to grow, adapt, and evolve to meet the changing needs of your customers and the new business opportunities of tomorrow by thinking and operating like a digital company.

By developing new capabilities and transforming into digital company, your business can better leverage every system, device, process, and asset in order to draw better insight out of data and convert it to intelligent action.

Microsoft is uniquely positioned to help you evolve your business to meet the changing needs of customers and capture new business opportunities. We do this through agile platforms and solutions designed to change and adapt; an amazing breadth of technologies that prioritize flexibility, integration, and trust; and one of the largest ecosystem of industry-leading partners.

Don’t be left behind. I encourage you to get started today. If you are a manufacturer in the industrial, high-tech, automotive, or aerospace sectors, and would like to learn how to quickly respond to these trends and reinvent your business for tomorrow, then I encourage you to go here to download our white papers.

If you would like to see this next revolution in digital transformation for yourself, please join us at Hannover Messe 2017 on April 24-28 in Hannover, Germany. Our industrial innovation showcases will demonstrate how some of the top manufacturers in the world are already realizing true business excellence and impactful ROI as a result of their transformations. We’ll give you a hands-on roadmap that will show you how your business can achieve similar results.

Twitter: @sanrav

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