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Re-imagining auto leasing customer experiences in the digital era

By Olivier Guipert, Digital Advisor, Microsoft on February 6, 2018

Filed under Digital Transformation

illustration of woman driving

You may have heard of Societe Generale (SG), one of the largest banks in France. For decades, ALD Automotive has been a wholly-owned auto leasing division of SG, managing 1.4m vehicles across 48 countries. Since its IPO last year, 20% of ALD is owned by outside shareholders.

Oliver headshotI am Olivier Guipert, a Digital Advisor in France. I am part of the Microsoft Digital Advisory Services group within Microsoft Services. Digital Advisors bring their expertise, as well as Microsoft’s resources, experience and innovation, to empower organizations to reach their digital aspirations. We partner to drive a program of change to build our customers’ digital business, and our website can be found here: Microsoft Digital Advisory Services.

Thankfully, the digital culture at ALD Automotive has enabled the company to consider ways to create new business models and customer experiences. The startup-like environment at ALD is open graph of ALD growthphysically and by culture. Different functions are co-located within an open space. Employees can write on any wall or window, encouraging collaboration. They also meet weekly to brainstorm new ideas.  As a team, we envision, re-prioritize, and execute scenarios every three weeks. We consider business factors, business value, and the level of technical and marketing difficulty to get the services to market. 

The global architecture of ALD’s future platform leverages Azure location-based services, BOT, Cortana, data, and cognitive services to create new valuable services and customer experiences.

illustration of woman on phoneTogether, ALD Automotive and Microsoft have imagined new auto leasing customer experiences as we consider… What will happen as cities and urban living evolve? What if auto leasing customers need to park at commuter stations and take public transport? How could a driver access interchangeable fleet resources? Could we accommodate customers as they travel to other cities? 

This past December, ALD Automotivetext app illustration and Microsoft joined into a partnership to continue exploring these ideas and others for innovation. John Saffrett, Chief Operating Officer, ALD, shared in a press release: “Partnering with Microsoft will help us significantly accelerate the development of the technologies needed to shape the mobility solutions of tomorrow. ALD aims to be at the forefront of the changes clients are facing by providing integrated digital solutions and customized mobility services to address the growing challenges of urban mobility.”  I’m very proud to be working with ALD Automotive to make this vision come true.


Related link:

Microsoft and ALD Partnership press release

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