Microsoft Perspectives on the Digital Bank
Gain a 360-degree customer view. Microsoft customer insight solutions let financial institutions attract and retain customers with an innovative sales and service experience.
Transform your delivery strategy to retain customers with an innovative service experience, attract new customers with a redesigned sales experience and integrate social marketing to engage customers within their personal networks.
Enable a more seamless and personalised customer journey by predicting the next logical product purchase and best offer to present to each customer. The Microsoft Next Best Action solution uses sophisticated rules, analytics, and algorithms to better predict customer needs, in turn offering more relevant actions and offers that lead to improved wallet share and loyalty.
Guillermo Kopp, Worldwide Financial Services Industry Director, Microsoft
Basudev Banerjee & Vishnu Bhavaraju , Industry Market Development
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