Top 3 Telco Trends

Watch this video from MWC 2015 on what Microsoft views as the top 3 telecommunications industry trends.

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Media and Telco from the Cloud
Mobile Worker
Omni Channel
Customer and Audience Analytics

As a communications service provider, you are increasingly challenged to engage customers anywhere, anytime, across any device, while maintaining brand experience and consistency. You also recognize that innovation is key to attracting and retaining customers. Implementing private cloud for key customers and hybrid cloud services is next on your agenda as you look to modernize your hosting centers. At Microsoft, we enable the provision of superior services, engaging content, and accelerated innovation for future growth. We can help you modernize your hosting and cloud assets, allowing for new ways to manage workloads both for internal consumption and reselling. We offer a high-performance cloud platform and solutions, together with a partner ecosystem, that support operational excellence and deliver improved efficacy, proactive insight, and enhanced collaboration in the cloud.


Azure for telco

You are looking for ways to improve agility and more rapidly deploy new services, while reducing costs and large scale capital investments. With our power of choice and breadth of offerings, Microsoft cloud services are perfectly suited to meet your demands. By enabling both IaaS and PaaS scenarios, Microsoft Azure provides the most flexible cloud platform to empower telcos.

SK Telecom

Private cloud for telco

Deploy and use technology in the way that makes the most sense for your business. Microsoft provides an on-premises connected cloud platform for data centers that enables CSPs to host any line-of-business or network workload with a range of hardware and software options providing up to Five 9s reliability with SLA.


Emerging technologies like web and mobility provide an important means of attracting and engaging your employees and customers. By offering personalized, “sticky” services, you can provide unique, interactive, personalized online social experiences that will be best positioned to attract and retain new customers. Coverage, data speed, and access to personal information anytime, anywhere drive user satisfaction. With the growing consumerization of IT and the proliferation of bring-your-own-device (BYOD) policies, you face the challenge of supporting highly secure access to company information, applications, and data from a growing range of devices. Microsoft can help you generate new revenue by tapping the productivity potential of smartphones and tablets used by mobile workers. We help you deliver personalized services and support new experiences and personalized content rapidly to meet the ever-changing consumer demand. Microsoft solutions enable streamlined processes and content flow between field service teams, sales, marketing, and product groups for a more agile and rapid response to changing market conditions and customer needs.


Field service

Microsoft mobile workforce management solutions help you maintain networks, handle installations at customer properties, or respond to faults by providing access to real-time data and LOB applications. Send digital forms to both clients and coworkers, map routes to customer sites, communicate with technical experts, access demos and step-by-step installation instructions, and close out work orders by collecting customer signatures—all from a single device, without returning to the office.


Workplace modernization

Deliver modern workplace experiences that transform productivity to help you innovate, be responsive to customers, and drive business results. The Microsoft integrated cloud-based platform for communications and collaboration lets you connect dispersed people and resources to enhance productivity, facilitate collaboration, and enable innovation.


The growth of OTT-generated traffic places an ever increasing demand on networking infrastructure and support systems. You need to invest in mobile network capacity in order to support increasing traffic volumes. You also need to invest in improving customer experience by making network connectivity easy for customers, as coverage and data speed help drive customer satisfaction. All this must happen against the backdrop of meeting the changing consumer demand for content consumption by improving service availability and quality. Microsoft can help you create a unified view of customer information so your employees can provide superior customer experiences from end to end. We can help you achieve customer retention by connecting directly with the digital consumer in new ways, through multiple channels, to offer a tailored, relevant, and engaging experience that drives conversion and loyalty.


B2B sales and marketing

Market smarter and sell more effectively. Microsoft solutions for B2B sales and marketing provide social insights and connections that make every customer conversation more relevant, valuable, and productive. With better insights, familiar analytical tools, and visual campaign design, you can deliver amazing customer experiences that will help your business thrive.


Billing / CRM

Support new services and better customer experiences with greater agility and powerful analytics. The Microsoft billing and CRM solution combines a unified agent desktop with process automation and data connectivity across the applications, and delivers a robust set of activity reports that can be used across the organization.

Core Cost Management

Customer service

Provide quality service to compete effectively for market share. With actionable intelligence and a pervasive connection to your people and resources, Microsoft customer service solutions lead to deeper and more valuable customer relationships, through a 360-degree customer view that helps increase loyalty, reduce churn, and create revenue growth through up-sell and cross-sell.

Retail store

Enhance the customer experience to improve customer satisfaction, loyalty, and retention. Microsoft solutions for the retail store help you create a robust and profitable physical retail channel which delivers personalized services and support and emotionally engaging customer experiences. Together with our ecosystem of partners, we offer platform solutions that empower retailers to thrive in today’s competitive environment by enhancing the customer experience, optimizing business operations, engaging employees, gaining business insight, creating seamless omni-channel experiences, and capitalizing on enterprise devices.

Microsoft Store

Whether you are looking for ways to attract customers, improve customer satisfaction, or increase margins through pricing analysis, data insights are the key. CSPs must use data to drive deeper customer engagement and loyalty, optimize business operations, and monetize data for new services. An agile product life cycle allows you to stay on top of changing markets and improve time to market. Our business intelligence solutions can help you to collect and analyze large amounts of data, thereby helping you increase margins. The strategic advantage in the telecommunications industry lies in unlocking the potential of the data you already possess, by transforming it into actionable insights that improve decision making and business predictability. We can help you identify patterns, avoid customer churn, and execute the right strategy for each customer.


Telco big data and analytics

Improve efficiency and business decision making. Microsoft helps you to visualize data with intuitive, graphical, geo-spatial representations; enable self-service and collaboration to analyze data; and deal with real-time data needs in ways which enhance customer experiences, profitability and assurance, and network analytics.


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