Harnessing the power of data

Whether family-owned-and-operated shops, multinational chains, or e-commerce sites, retail businesses must compete aggressively for every consumer dollar—and not all retail organizations are succeeding. See how retail executives are using analytics and the cloud to stay relevant with today’s consumers.

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Connected Operations
Empowered Workforce
Customer Centricity

To support your business today and into the future, you need agile and responsive processes. You need a platform that scales up and down dynamically to meet business needs while providing mission-critical reliability and security. You need to support a wide range of modern client devices from mobile phones, to tablets, to laptops and PCs. The combination of cloud services and mobile devices can help you provide a digitally immersive shopping experience for customers. With Windows 10, we offer a seamless operating environment to deploy universal apps that run across any device type using a common code base—dramatically simplifying development and support while taking cost out. The Azure cloud platform enables these modern device experiences with virtually unlimited computing power and global scale, so you can deploy your most critical workloads with ultimate reliability and security. And Microsoft Dynamics business software provides a comprehensive, agile, and exciting solution for the modern store.

TGI Fridays transforms the guest experience by enabling mobile point of sale with Windows-based tablets

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Solutions

Assisted sales

Improve customer service while maximizing time spent with customers, to help them select the right products and minimize showrooming. With assisted sales solutions from Microsoft, your associates will surprise and delight customers with the right product every time, leading to increased conversion and larger basket size.

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Modern point of service

Meet the changing demands of the new digital consumer with point-of-service (POS) systems that drive meaningful customer engagements. With a mobile POS solution and cloud connectivity, associates can transition seamlessly from productivity tasks to clienteling, payments, loyalty, customer service, sales assistance, and other capabilities in real time.

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Retail execution

Empower your field teams with mobile devices and apps powerful enough to handle daily business. With mobile solutions from Microsoft and our partners, you can be more responsive and increase collaboration as well as have one device to meet your needs.

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Connected operations – retail

Remain nimble and responsive to your customers and a step ahead of the competition. Microsoft connected operations offerings for retail and consumer goods provide dramatically improved visibility and collaboration across internal and external global teams, enabling real-time collaboration, sharing and advanced analytics, and ultimately better customer service.

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Connected operations – consumer goods

Remain nimble and responsive to your customers and a step ahead of the competition. Microsoft connected operations offerings for retail and consumer goods provide dramatically improved visibility and collaboration across internal and external global teams, enabling real-time collaboration, sharing and advanced analytics, and ultimately better customer service.

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In retail, empowering employees to provide a high level of customer and guest satisfaction is the key to growth, profitability, and competitive advantage. Your sales associates and other mobile employees need access to productivity tools and customer and product information from wherever they may be in the store or facility to sell more effectively. Engage employees with role-optimized solutions that empower them to provide outstanding service while enabling them to collaborate and share. Employee portals that can be accessed on mobile devices provide the ability to logon once and gain access to news, product information, tasks, training, social, praise, line-of-business applications, and much more. Information is always provided in context, allowing employees to prioritize and to remain focused on serving customers and the business. With collaborative productivity solutions from Microsoft, you can empower your staff to do their best work and spend the maximum amount of time improving the customer experience.

Tesco partnered with IBM and Microsoft to build a social solution that makes a difference to their business.

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Solutions

Empowered workforce – retail

Help your store associates and mobile employees to sell and engage more effectively, with access to productivity tools and customer and product information from the floor or out in the field. With solutions from Microsoft, you can empower your staff to do their best work and spend the maximum amount of time driving revenue.

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Empowered workforce – consumer goods

Empower your management and mobile employees with anywhere access to operational information around product information, employment data/benefits and customer insights. Provided with the ability to easily share and connect with HQ, peers and associates can streamline operational communications, respond more rapidly to feedback, and be more responsive to market changes.

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You want to make sense of and learn from the multiple touch points you have with your customers—to glean knowledge and insights to help you see trends, patterns, and behaviors. You need to gain the type of customer pre-purchase insight that will help you stay relevant to your customers and drive inventory performance, conversion, and basket size. Microsoft offers solutions to collect and understand customer behaviors and respond with offers and experiences that are personal and engaging. Personalization can be delivered through beacon-enabled and geo-aware mobile devices, personalized email marketing, and personalized online shopping. Customers respond best to offers that are personal and relevant, leading to increased promotional effectiveness, higher conversion, and larger basket size. Additionally, through an aggregate understanding of shopping and market insights, combined with external data such as weather, events, and social signals, retailers can improve forecasting and optimize their merchandising and supply chains better than ever before.

Finding a better connection with customers through cloud machine learning

Solutions

Customer centricity – retail

Personalize the shopping experience by giving your customers what they want at the right time and place. The data you own, combined with public and purchased data, can give you a competitive advantage. Knowing what products and services the customer will buy enables you to optimize the supply chain and inventories, and drive customer satisfaction, loyalty, and retention.

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Customer centricity – consumer goods

Companies with large global supply chains benefit greatly from scalable solutions to process masses of data every day. The sheer volume, frequency, and small processing window requires automation and the application of mathematics in a structured way to ensure that results published daily to supply chain planning systems are accurate and consistent. Inventory management concerns the fine lines between replenishment lead time and all aspects of managing inventory, such as asset management, forecasting, and space planning. Balancing the complex requirements of asset management, forecasting and space planning to reach optimal inventory levels is an on-going process as the business needs to shift and react to the wider environment.

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