2016 Upstream Oil and Gas Digital Trends Survey

As upstream oil and gas companies scrutinize every dollar invested, they’re spending smarter today on digital technologies, seeking to drive value and reduce costs amid low oil and gas prices. Microsoft and Accenture jointly commissioned the “2016 Upstream Oil and Gas Digital Trends Survey,” conducted by PennEnergy Research in partnership with the Oil & Gas Journal Research Center.

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Connected Product Innovation
Connected Operations
Connected Customer Experiences
Connected Marketing, Sales, and Services

Foster a culture of innovation that makes it easier for people to connect, share information, and work together across organizational and geographical boundaries. Microsoft solutions help you design, develop, and improve products based on information, analytics, and insights from customer interactions, product performance, and social networks, with real-time availability to accelerate innovation.

Solutions

Social collaboration and innovative enterprise

Engage internal teams, partners, suppliers, and customers in collaborative, social thinking to rapidly solve problems and identify high value ideas. Social innovation solutions from Microsoft provide enterprise tools to help you foster a culture of innovation by making it easy to connect and share information across organizational and geographical boundaries.

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Industry data lakes

Provide a flexible, performant, and scalable storage and processing platform for large volume, complex structured data such as seismic data and digital imaging. Capabilities include PB scale storage and indexing; applications to process, visualize, and interpret; and providing innovative capabilities such as continuous reservoir modelling, in the case of oil and gas. In life sciences, provide scalable storage for diagnostic image data files and other large unstructured data files used in R&D and other activities, such as genome sequencing data. The data needs to be accessed easily when needed, processed in the cloud using native applications, combined with other publically available data and private data, and indexed and tagged to allow for analysis and visualization to derive needed insights.

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Connect your people to the information they need in their role so they can manage assets and processes in real time, and become more agile and responsive to customer needs. Microsoft solutions support end-to-end business workflows across the enterprise that work seamlessly with existing disparate line-of-business systems, helping you accelerate business transformation with fast adoption.

Solutions

Operational excellence

Foster a culture of excellence and drive efficiency, safety, and corporate responsibility by increasing the flow of information and quality of interaction. Gain deeper insight across all global operations along the entire value chain. Enable a truly data-driven approach to operational excellence by collecting, storing, and analyzing huge volumes of operational data in real time and using it to predict issues and opportunities, which will drive positive actions, outcomes, and behaviors.

Nalco Company

Connected oilfield

Optimize production, maintain safety, and maximize the petroleum recovery of reserves by delivering tactical, operational, and strategic insights to everyone in the organization based on their job role and decision making process. Microsoft solutions for oil and gas and mining create a more intelligent organization by using data streamed from connected sensors and devices as well as combining it with actionable analytics to help optimize production, improve maintenance, and drive higher profitability.

Baker Hughes

Connected mine

Optimize mining operations by using the cloud platform, mobility, collaboration, and advanced analytics. By aggregating mine data into a cloud-based platform, applying real-time analytics, and issuing mobile alerts, the solution delivers a real-time holistic view of mining operations. With increased business insight and predictive analytics, issues can be anticipated and gains in production, yield, asset utilization, and operator performance can be achieved.

Freeport McMoRan

Industry data lakes

Provide a flexible, performant, and scalable storage and processing platform for large volume, complex structured data such as seismic data and digital imaging. Capabilities include PB scale storage and indexing; applications to process, visualize, and interpret; and providing innovative capabilities such as continuous reservoir modelling, in the case of oil and gas. In life sciences, provide scalable storage for diagnostic image data files and other large unstructured data files used in R&D and other activities, such as genome sequencing data. The data needs to be accessed easily when needed, processed in the cloud using native applications, combined with other publically available data and private data, and indexed and tagged to allow for analysis and visualization to derive needed insights.

Azure Data Lake

Differentiate yourself from the competition by providing superior connected experiences. Microsoft offers innovative solutions and a unique, integrated approach to helping enterprises capitalize on the Internet of Things (IoT). With a global infrastructure and hybrid cloud solutions, Microsoft provides a broad set of platform and infrastructure capabilities to support the next generation of connected customer experiences.

Solutions

Connected pharma

Improve patient engagement and foster good health outcomes by building connections with individuals through multiple channels, such as portals, apps, and mobile solutions or mobile connected medical devices. Microsoft provides a high performance platform that improves communications, collaboration, and information sharing between medical providers, pharmacare organizations, and patients.

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Full retail modernization

Grow revenue and maximize profitability by reducing transaction fees, as well as capturing new customers and increasing wallet-share of existing customers. Microsoft solutions for retail fuel, mobile commerce, and modern point of sales are designed to help increase customer satisfaction and loyalty by providing superior consumer experiences at the pump and the convenience store. Targeted consumer analytics, marketing, and promotions provide additional consumer incentive to increase purchase of convenience store goods.

Kwik Check

Provide a 360-degree view of the customer and unify data across siloes. Microsoft solutions enable you to establish and execute consistent processes across all customer touch points within your organization. Provide insight across all data to facilitate better decision making. Increase speed of engagement through a full set of mobility solutions designed for this mobile-first, cloud-first world.

Solutions

Mobile sales force

Empower sales teams with comprehensive, role-based solutions that enable them to better engage customers, increase customer face time, show the value of your products, and help increase revenue and customer satisfaction. Microsoft solutions provide consistent, connected, and seamless experiences across all devices (such as laptops, phones, and smart devices) that enable the mobile workforce to connect with people and information virtually anywhere.

Lavipharm

Connected marketing

Develop social engagement and multi-channel marketing strategy for companies in order to increase brand awareness, sentiment, clinical trial recruitment, and marketing effectiveness by providing a holistic set of solutions from listening, analytics, multi-channel marketing, to patients or clients. Understand market demand at the micro level, engage customers wherever they are, develop sales opportunities across all channels, and strengthen service business through connected devices.

2016 Upstream Oil and Gas Digital Trends Survey

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